8,000 contractors participate in the first four months: Tyco Electrical & Metal Products asks ARENDS to elevate its Allied brand of conduit above commodity status. An innovative merchandising display moves the product from the warehouse to the showroom.
Distributor Promotion Hailed as the first promotion to ever earn conduit a place in distributor showrooms – by way of hanging chimes made of the actual product – ARENDS’ True Colors™ promotion for Allied/Tyco elevated color-coded conduit as a new category in the electrical construction marketplace.
Point of Sale Long after the initial promotion ended and the winner received their HD TV, the popular chimes displays still hang in hundreds of distributor storefronts across America. Reacting quickly to the program’s success, Tyco Electrical expanded the True Colors™ theme to support a broader range of color-coded product applications.
Direct Marketing Direct mail supported a compelling cost
benefit of the new color-coded conduit – reduced installation time. ARENDS' creative
also appealed to professional pride in workmanship – by specifying Allied/Tyco's
True Colors™, contractors avoid time-consuming, unprofessional-looking, over-sprayed conduit runs.
Microsite A microsite was designed to channel, fulfill, and convert inquiries to sales. Where conduit generally is perceived as a back-of-the-counter commodity item, our client’s product line and brand name moved to top-of-mind status among 8,000 electrical contractors within four months.
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Other case studies:
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Viral branding campaign draws attention and awards.
Siemens turns heads with help of ARENDS-produced online mystery promotion filled with video, intrigue and rewards.
Revenue up 130% – customer base grows by 200%: ExpressYard, is now a leading producer of software for managing railroad car maintenance operations, thanks to a collaboration with the ARENDS branding and communication team.
15 qualified project leads over the first four months, with each lead representing a multi-million dollar project:The Precast/Prestressed Concrete Institute (PCI) reaches new audiences and elevates brand image by means of ARENDS award-winning print ads and websites.
17% sales growth in the first year:Knowles Acoustics enlists ARENDS to introduce its first-to-market surface-mount electronic components to OEM design engineers in Asia, Europe and the US.
First year sales exceed 200,000 units; within 3 years, the brand moves from last to first in the category: Advance, North America's leading producer of ballasts for the lighting industry, partners with ARENDS to name and brand a new ballast family for compact fluorescent lamps.
