Arends Broadens Digital Marketing Capabilities
Through Newest Addition: Brian Joosse

Oak Brook, IL (June 20, 2007) – Brand marketing firm Arends, a leading provider of strategic ideas that grow business-to-business brands, has hired veteran digital media consultant Brian Joosse as its new director of interactive initiatives.

Joosse brings to Arends more than 17 years experience working with online, film and digital marketing strategies that empower customers to create powerful brand experiences. He has expertise in search marketing, Flash video, online content creation and design, mobile-to-mobile communications, as well as video editing and postproduction.

“Brian Joosse brings to our clients a deep understanding of how the latest digital marketing technologies enable CEOs and their marketing teams to solve tough business and marketing problems,” said John Arends, president and CEO. “Brian will be one of the chief architects on our creative team as we conceive, plan and execute online and digital interactive marketing campaigns that connect our clients’ brands with customers.”

“I am excited about being part of the Arends team,” said Joosse. “I look forward to helping our clients move smartly into the digital marketing landscape, producing innovative, measurable initiatives that grow their business by leveraging Web 2.0 opportunities.”

Prior to joining Arends, Joosse has worked with numerous leading business-to-business brands, including the Film Workers Club, Optimus, Carabineer International and Technotribe. Joosse brings to Arends vital leadership skills from his time at Northwestern University, and his service as an officer in the U.S. Navy.

About Arends

Founded in 1958, Arends is one of Chicago’s most experienced business-to-business brand marketing firms, focused on creating results-driven strategic branding initiatives for such clients over the years as Lucent Technologies, Philips, Siemens, Kaiser Aluminum and Tyco. The Arends team consults with CEOs and marketing executives on business growth strategies, creating and executing integrated marketing communications programs for leading brands in the electrical, manufacturing, commercial building products, technology and transportation industries, among many others.