NEWS
June 2008
- Arends Viral Campaign Helps Siemens Crack the G-Code
A new online "Crack the G-Code" mystery promotion was launched June 2 by Arends in conjunction with Siemens Energy & Automation’s Machine Tool Business in Elk Grove Village, Illinois. The premise of the campaign puts the user in the role of an investigator exploring an amazingly productive CNC machining job shop; finding clues to solve the puzzle questions allows you to “crack the G-code” and possibly win prizes. The new promotion to job shops is supported by integrated communications, including a Flash-based web site featuring video, audio, and animated elements; a supposed "CNC EyeTeam Investigation” viral video originally posted on YouTube.com; and advertising (print and online) intended to attract interest and drive traffic to the site. Full story >>
April 2008
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Ken Jackson Named President
Of Branding Firm Arends
Brand marketing firm Arends, a leading provider of strategic ideas that grow business-to-business brands, announced the promotion of veteran Ken Jackson to the position of President. “It’s an exciting privilege and opportunity,” Jackson remarked. “Our industry is reinventing itself, and Arends is right there, helping clients navigate the new digital landscape, connecting customers to their brands in totally new and innovative ways. It’s a challenging, exhilarating time for b-to-b marketers who love to compete and win business by delivering exceptional brand experiences for their customers.” Full story >>
June 2007
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Arends Broadens Digital Marketing Capabilities
Through Newest Addition: Brian Joosse
Brand marketing firm Arends, a leading provider of strategic ideas that grow business-to-business brands, has hired veteran digital media consultant Brian Joosse as its new director of interactive initiatives. “Brian Joosse brings to our clients a deep understanding of how the latest digital marketing technologies enable CEOs and their marketing teams to solve tough business and marketing problems,” said John Arends, CEO. Full story >>
March 2007
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Arends wins Web Marketing Association’s 2007 Internet Advertising
Competition (IAC) for Best in Construction Industry
The winning entry “Discover the Freedom of Precast,” was created for the Precast/Prestressed Concrete Institute and offered a compelling online experience for architects and engineers. As part of an integrated brand campaign, the site showcases award-winning architectural achievements using precast and prestressed concrete and repositions the building material in the minds of designers and specifiers. Full story >>
April 2006
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"Ballast Hold'Em" Campaign Hits the Jackpot at 2006 TED
"Best of the Best" Marketing Awards
What’s the secret to creating and executing a winning promotional campaign targeted at electrical distributors? If you team up with Arends, we’ll tell you that it all starts by marrying the promotional theme to the product being marketed, and then putting that unified concept right in the name and cornerstone graphics of the promotion itself. Full Story >>
April 2006
