CASE STUDY     › Branding / Advertising
› Corporate ID / Sales Collateral
› Sales Support
› Web Site

17% sales growth in the first year.
Knowles Acoustics enlists ARENDS to introduce its first-to-market surface-mount electronic components to OEM design engineers in Asia, Europe and the US.  

 
Branding / Advertising
Knowles Acoustics pioneered a new type of miniature “surface mount” microphone for cell phones and consumer electronics. Targeting specifiers at global OEMs and ODMs, ARENDS developed Knowles’ first branding platform and global sales program. Print advertising in Japan, China, Korea, Europe and U.S. helped launch the campaign.

 
Corporate ID / Sales Collateral
A new corporate ID package and sales collateral created by ARENDS articulated a distinct and consistent value proposition – aligning internally Knowles’ global offices, new sales agents and new distribution channels, while enabling a consistent brand message to move efficiently over the global terrain.

 
Sales Support
ARENDS equipped the Knowles sales force with collaboratively designed and custom-produced carrying cases. The cases enabled the product to be shown in a manner strategically akin to the presentation of fine diamonds. An application guide, both in print and on CD, strengthened the initial connection with electronic design engineers.

 
Web Site
ARENDS revitalized the web site targeting electronic design engineers. The first year saw specification wins at leading cell phone and electronics OEMs. By the third year, Knowles had converted several major transactional customers into winning customers. Knowles Acoustics is now the established leader in surface mount audio.
 

 

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